Customer Relationship Management: CRM is designed to track and manage all interactions with customers. It stores detailed information about customers, including purchase history and preferences, allowing for personalized service.
Marketing and Sales Automation: CRM automates marketing, including sending emails, customer segmentation and forecasting opportunities based on historical data. This drives effectiveness
Process Integration: ERP integrates a wide range of business processes, such as accounting, inventory management, human resources and production, into a single system. This allows for a holistic view of operations and the elimination of information silos.
Task Automation: ERP automates repetitive tasks and workflows, reducing human errors and increasing operational efficiency. This results in savings of time and resources.